We all know how popular Facebook is. It’s gotten to the point where even my dad has an account. Sure, there are still the increasingly rare few who decide to take a stand against the networking website by refusing to join, but most people end up checking their Facebook at least once a day.
It makes sense, therefore, that pro and anti- Israel advocates would use Facebook to further their political agendas. Instead of just inviting me to pro-Israel groups like they have in the past, however, advocates have begun inundating my Facebook inbox with pro-Israel messages, demanding that I join this group, email this company, etc. I’m sure you’ve experienced the same.
Is advocacy on Facebook worth it? I think there are two facets of the situation. One- Facebook groups are taking traditional Israel advocacy and multiplying it by 1,000. People who would otherwise have no idea where Sderot is, let alone what’s going on there, are now learning about Israel. Two- Because there are so many Israel-related groups that often overlap in their messages, Facebook users may become overexposed to the issue and lose interest.
The fact that pro-Israel advocates on Facebook are now spamming our inboxes is an example of extreme, and overall ineffective, advocacy. My brain has been programmed from the time I got my first email address to ignore spam- all spam. Let’s not let pro-Israel advocacy on Facebook become grouped in peoples’ minds with some email for a sale at Bath and Body Works or offers for free ipods.
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