Oznia, a blog of Israel things

~Israeli Singer/Songwriter’s Voice heard on Televisions across America by nachman18
March 25, 2008, 7:59 am
Filed under: arts/culture, music | Tags:

Next time you’re watching TV and the new MacBook Air commercial comes on, make sure to turn up the volume! Why? The commercial for Apple’s sleek new laptop features a song by Israeli singer and songwriter, Yael Naim. “New Soul,” the song featured on the commercial, is an upbeat, animated song. Currently, it is one of the top-selling songs on iTunes, Apple’s online music store.

Naim, although just recently heard of in the U.S., has been singing and songwriting her whole life. After completing her Israeli Military Service as a member of the Israel Air Force Orchestra, she released her first album, “In a Man’s Womb,” in 2001. Her latest album, titled “Yael Naim,” was released in France in late 2007 and is to make its debut in the U.S. in mid-March.

According to one news article, Naim herself is surprised that Apple chose one of her songs for their new commercial. She said that while she was writing the song, which was recorded on a single computer in her Paris apartment, she never thought that it would reach so many people and obtain such commercial success.

If you haven’t seen the ad, you can watch it on YouTube.com. You can also watch the original music video for the song on YouTube, and download the song on iTunes, or click right here:


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